Lately, I’ve been watching Arrested Development (for about the tenth time) to get my insider bits up to snuff as I’m priming for the fated day of May 26 when AD makes it’s glorious return. The show functions so well as a house of jokes riffing on itself and constantly building towards more and more complex gags. Ultimately, the better you know the show, the funnier it gets.
When I hopped on Netflix today, the home screen was flooded with Arrested Development mockups, including a “funniest clip” voted on by Facebook users. It seems that the Netflix marketing camp knows what they’re doing here and they’re using the exclusivity as advertisers on their platform to promote their upcoming show. It’s brilliant. That and they’re blowing up the internet with a slew of character posters, teaser peeks and this final poster that totes the clever little tagline– “We’ve Unmade a Huge Mistake”
Arrested Development stars Jason Bateman, Jeffrey Tambor, Portia De Rossi, Michael Cera, Will Arnett, Tony Hale, Alia Shawkat, Jessica Walter and David Crossand will air exclusively on Netflix with all 15 episodes on Sunday, May 26.
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By: Matt Oakes
Started blogging about film in college when the university paper wouldn’t have him. Dislikes your consensus film Twitter favorites. Devotee of horror movies that make him die a little inside. Catches films at festivals when he can. Proud SFCS and OFCS member and Tomatometer-approved critic. Editor-in-chief of Silver Screen Riot.
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