Paramount seems to be on a bit of a marketing blitz for Jack Ryan, the CIA operative, spy thriller starring Chris Pine, as the second trailer just dumped online not even two weeks after the premiere of the first. Maybe the debut trailer wasn’t tracking well with audiences or was failing to amp up anticipation levels but this second one is hardly making up any ground, as quick response has been largely negative.

While it’s hard to judge the quality of an actioner like Jack Ryan well before its release, the culmination of this second trailer has seemed to arrived with a bit of a thud. Obviously, I’ll be amongst those seeing it but I wonder how much of an audience it’ll snag with its Christmas time release. Traditionally, action movies over the Christmas break have seen good return on their investment, but there is no guarantee in a release period overcrowded with competition.

Take a look at this second trailer and see if you would priotize this over Christmas Day competitors American Hustle, 47 Ronin, Anchorman 2, and The Secret Life of Walter Mitty.

Directed by Kenneth Branagh (who also plays the villain in the film), Jack Ryan: Shadow Recruit will also feature Keira Knightley, Kevin Costner, Nonso Anozie, and David Paymer. For now, the film is slated for a Christmas release but, considering the many turning tides of films lately, it’s been rumored to be moving back into January territory. The fact that we’ve yet to see a trailer lends credence to that rumor.

http://www.youtube.com/watch?v=0IX3Imm4osM

Jack Ryan: Shadow Recruit is directed by Kenneth Branagh and stars Chris Pine, Keira Knightley, Kevin Costner, Nonso Anozie, and David Paymer. It’s currently set up for a Christmas, 2013 release.

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